Xperience Consulting

User experience research

We analyze, test and measure the user experience of any interactive product (webs, mobile devices, intranets, etc.).

We believe that the success and quality of the digital products lays in the profound knowledge of the products and their users.

What do we investigate?

• Usability and User Experience. One of our objectives is to analyze if users are capable of carrying out more critical tasks.

  • Lab Usability test
  • Online usability test
  • Usability test for mobile phones
  • Heuristic evaluation (expert analysis)
  • Benchmark study

• Users profile and behavior. We want to know what the users’ real intention and behavior is.

  • In depth interviews and focus group
  • Personas Technique
  • Intention analysis
  • Strategic search analysis
  • Abandon analysis

• The brand and the concept. We seek to study the communication (whether it is effective or not) of banners, micro sites and advertising campaigns.

  • Eye-tracking
  • Campaign analysis