Xperience Consulting

Insurance area

Since the early days of Xperience we have always been linked to the insurance field.

We are aware of the developing process in insurances companies and nowadays almost every large company in this area is concerned about user experience. We are privileged to have worked with many of them.

We believe this is an interesting market with the ability to progress (you must remember the high insurances prices in the past and how this has changed in our days)), so we have explore how to contribute with solutions to improve the sector.

Actions we have taken in this sector:

• Usability studies with users to know if the terminology is understood correctly, if the navigation paths are correct or the graphic design appeals to users.
• Benchmark studies to know how users rate the competitors.
• Websites redesign, carrying out the entire communication approach, the organization of the information and interaction.
• Improve the in-house applications such as accidents management, call center applications, etc.

Case study - MAPFRE

Mapfre is the number one insurance company in Spain; it began its activity in our country in 1933.

The group consists in 250 companies whose main market is Spain, Europe and Latin America, where they offer every product of its activity.

Xperience Consulting has been offering diverse research methods since 2002 and optimizing the usability on their web applications. Hence, we can facilitate access to these services and improve their user experiences.

Sector: Bank and insurance
Website: www.mapfre.com

Hired services:

• Abandon analysis
• Accessibility audit
• Contents definition
• Prototyping