Xperience Consulting

Benchmark study

The study allows the comparison with competitors in a very special way, through the participation and opinion of real users.

With this study we will know:

• Who offers the best user experience
• What are the weaknesses and strengths of their competitors
• How do the users rate the product and/or services
• What are the existing opportunities to improve in the sector
• What is the user’s opinion

This type of study allows us to identify the degrees of usability, user experience and branding offered by a number of websites or products in a specific sector.

An example of how these type of studies usually are

300 users participate carrying out the following tasks, buying a book through the internet in 5 different websites. Among others many aspects we can answer questions such as:

• Which of the has the highest selling rates with less problems?
• What problems are encountered in the 5 websites?
• Which has the best navigation, product file, shopping cart, etc?
• Which is the best valued and why?

Offering a positive user experience is very important for the success of a website.The results of this study contribute to identify what website of the sector is more efficient from a commercial and communicative point of view.