Xperience Consulting

Campaign analysis

You ask yourself:

• How can I measure the effectiveness of an online campaign?
• What are the users’ opinion /acceptance of the campaign?
• But, does the campaign really convert?

The campaign analysis allows us to directly ask users that go into our website if they have seen the campaign or not (online or offline), what is their opinion about it, providing us some interesting metrics to confirm their impact and effectiveness.

How do we carry out this study?

• The analysis with UserZoom with a broad sample of real users of the website, intercepted in the precise moment in which they abandon the conversion process.
• It can be initiated from any website, recommended from the campaign’s home or landing page.
• Through a brief questionnaire, users are asked if they have seen the campaign and what their opinion is.