Xperience Consulting

Eye tracking

The user eye tracking technology follows the eyes to see what part of the interface are looked at.

You need to know:

• What parts of the page does the user look at and what parts go unnoticed?
• What information grabs the user’s their attention?
• What areas are most observed and why?

Eye Tracking is a very powerful tool that allows us to pick up the movement of the pupil when navigating a web page. This allows us to perform a detailed analysis of those elements that have been observed the most and the order in which the information has been seen or has not been noticed.