Xperience Consulting

Intention analysis

This study is focused in finding out the real user aims when they visit a specific web page.

With the true intent study we can:

• Find out the tasks users intend to do when visiting the webpage.
• Know how users describe with their own words the purpose of their visit
• The level of users satisfaction after visiting the web page and the reasons if they are not.

In our sample we invite a wide variety of real users of the researched website. We invite them just when they arrive and we ask them to collaborate in order to improve the web service once they have finished their visit.

With this type of study we will know which are the most frequent actions users perform on the webpage; the level of efficiency and satisfaction as well as the participants’ direct suggestions to improve the site

With this information we will know how to adjust the website’s content (position on the screen, menus, promotions, etc.) to facilitate access to users, depending on their needs.; in conclusion we aim to improve their interactive experience.