Xperience Consulting

In-depth interview and focus group

It is a qualitative research where not only we learn where users navigate and when they do it, but also in what way and what degree of satisfaction they show after a specific search.

This methodology is really relevant because allows our consultans to gather in-depth information.

The interaction between consultants and users is the most detailed information that can be obtained from the interaction with the digital portals.

Focus Groups (conversation groups) allow us to gather a group of users (usually between 6 and 10), normally with the same profile, to explore experiences, opinions, criteria, requirements, needs, wishes and all types of qualitative information of a specific subject based on group dynamics.

This technique allows us to gather very rich and varied information in a very short time and cost-effectively.

On the other hand, interviews, are intended to individually explore with each user, the experiences, opinions, criteria, requirements, needs, wishes and all types of qualitative information of a specific subject.

They have great flexibility when raising subjects and allow us to reach great depth and detail of the subjects that are brought up.

With this type of study we can:

• Analyze the brand (recognition and brand perception)
• Analyze the user (what they expect from us, who they are, etc)
• Detect typologies of different behaviors.
• Find out which are the interface problems and suggest possible changes that would improve the user experience.