Xperience Consulting

About usability

Why investing in usability?

To increase the return on investment in the digital channels: web, mobile phones, etc.

• To increase the online conversion
• To reduce costs
• To make best use of your online campaigns

Usability and user experience can help to improve the conversion

• Analyzing your existing webpage (abandonment reasons, maximize SEO/SEM, compare with competitors)
• Being aware of our brand condition (positioning, image, recognition, perception, etc.)
• Knowing our key users: they navigate and use the information of our webpage which should be design for them.
• Making pre-launching tests of a new digital product: we can find out if the concepts are understood, which image is offered by the new design, etc.)
• Screening the results and measuring the success: we can find out the level of users´ satisfaction, their success when accomplishing the task in our webpage, etc.)
• Creating an easy and accessible webpage: contents well organized, processes simplified, etc.)